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Experts in the pay-per-click industry, keeping up so you don't have to.

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Why Are Your Google Ads Leads Getting Worse? 7 Common Causes (and How to Fix Them)
PPC Tips

Why Are Your Google Ads Leads Getting Worse? 7 Common Causes (and How to Fix Them)

Google's automation is an extremely powerful tool. However, it has a major limitation: it doesn't understand your business.

Beth Belcher
Beth Belcher
July 8, 2026
I managed $2.48 million in Google Ads this year. If you were starting a campaign in 2026, this is what I'd want you to know.
PPC Tips

I managed $2.48 million in Google Ads this year. If you were starting a campaign in 2026, this is what I'd want you to know.

If you were starting a Google Ads campaign in Q1 2026, I’d want you to know this as someone who managed $2.48 million in 2025.

Emillie Eidson
Emillie Eidson
January 27, 2026
Are Certain Industries More Vulnerable To Click Fraud?
PPC Tips

Are Certain Industries More Vulnerable To Click Fraud?

Click fraud risk varies by industry, but no business is immune.

Emillie Eidson
Emillie Eidson
December 15, 2025
How Do Bots Contribute To Click Fraud?
PPC Tips

How Do Bots Contribute To Click Fraud?

Bots are constantly evolving, so manual monitoring is not enough.

Emillie Eidson
Emillie Eidson
December 15, 2025