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AI Enhanced Search Results

In the early days of Google they became King by providing real answers to real questions. This is how they toppled others.

Craig Belcher
Craig Belcher
February 3, 2025
AI Enhanced Search Results

Google Ads vs Facebook Ads: Cost Efficiency Comparison 2025

Google Ads vs Facebook Ads: Cost Efficiency Comparison 2025

Explore the cost efficiency of Google Ads and Facebook Ads in 2025, comparing CPC, CPM, targeting options, and best use cases for

April 2, 2025

How to Reduce Google Ads Spend Without Sacrificing Results

How to Reduce Google Ads Spend Without Sacrificing Results

Learn effective strategies to reduce Google Ads costs without sacrificing results, including keyword management and audience targ

April 2, 2025

Is Click Fraud Affecting Your Google Ads Performance?

Is Click Fraud Affecting Your Google Ads Performance?

Click fraud undermines Google Ads performance, wasting budgets and distorting data. Learn how to recognize and combat this costly

April 2, 2025
PPC Tips

EWS Chat With Fred Vallaeys From Optmyzr

EWS Chat With Fred Vallaeys From Optmyzr

Craig and I had the privilege of educating others through an automation layering masterclass with Fred Vallaeys.

Emillie Eidson
Emillie Eidson
October 10, 2024
PPC Tips

Eliminate Wasted Spend Saves 6K in Optmyzr Case Study

Eliminate Wasted Spend Saves 6K in Optmyzr Case Study

Eliminate Wasted Spend saved $6000 on irrelevant placements caught proactively through automated reporting and optimizations.

Emillie Eidson
Emillie Eidson
October 10, 2024
Features

Defending Your Ad Spend with Eliminate Wasted Spend

Defending Your Ad Spend with Eliminate Wasted Spend

Prevent click fraud and protect your ad spend with advanced detection rules.

Emillie Eidson
Emillie Eidson
October 7, 2024
PPC Tips

A 2023 PPC Rescue Plan: How To Fix Your Wasted Ad Spend

A 2023 PPC Rescue Plan: How To Fix Your Wasted Ad Spend

If your business is struggling to see results from your PPC campaigns, learning how to fix your wasted ad spend is a great start.

Emillie Eidson
Emillie Eidson
October 31, 2023
PPC Tips

This PPC Essential Isn't Going Away Anytime Soon.

This PPC Essential Isn't Going Away Anytime Soon.

Negative keywords play a critical role in refining targeting and improving campaign performance.

Emillie Eidson
Emillie Eidson
May 30, 2023
PPC Tips

Verification For Two New Assets

Verification For Two New Assets

The small amount of one-time work of getting verified will allow for better ad presentation in the long run.

Emillie Eidson
Emillie Eidson
May 30, 2023
PPC Tips

Do you have a leak in your ad campaigns? Go check these 5 common leaks now.

Do you have a leak in your ad campaigns? Go check these 5 common leaks now.

If you want to optimize your advertising efforts, it's crucial to identify/fix any leaks that might be impacting your campaigns.

Emillie Eidson
Emillie Eidson
May 25, 2023
PPC Tips

What Is Click Fraud & What Does It Look Like?

What Is Click Fraud & What Does It Look Like?

Click fraud is an issue for online advertisers, and it can have a significant impact on their marketing budget.

Emillie Eidson
Emillie Eidson
May 15, 2023
PPC Tips

How Do You Reduce Wasted Spend On A Mature Google Ads Campaign?

How Do You Reduce Wasted Spend On A Mature Google Ads Campaign?

Here are some tips on how to reduce wasted spend on a mature Google Ads campaign.

Emillie Eidson
Emillie Eidson
May 19, 2023
PPC Tips

What Is Wasted Spend (In Google Ads)?

What Is Wasted Spend (In Google Ads)?

In this blog post, we will explore what wasted Google Ads spend is and how you can avoid it.

Emillie Eidson
Emillie Eidson
May 19, 2023
PPC Tips

How Do I Reduce Wasted Google Ads Spend?

How Do I Reduce Wasted Google Ads Spend?

Google Ads is an extremely powerful tool for driving targeted traffic to your website, but it can also be a major source of waste

Emillie Eidson
Emillie Eidson
May 19, 2023
PPC Tips

Three Best Business Practices During A Pandemic

Three Best Business Practices During A Pandemic

These practices do not only pertain to paid search but contain overall helpful tips and ideas during this pandemic.

Craig Belcher
Craig Belcher
May 19, 2023
PPC Tips

5 Steps To Improve Google Ads Campaigns

5 Steps To Improve Google Ads Campaigns

Learn how to improve Google Ad Campaigns yourself. Not a DIY-er? We understand that’s why provide affordable management services.

Emillie Eidson
Emillie Eidson
May 19, 2023
PPC Tips

Max Clicks or Viewable Impressions?

Max Clicks or Viewable Impressions?

You have a limited budget but you want to target local news outlets such as online newspapers.

Craig Belcher
Craig Belcher
March 1, 2023

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Google Ads vs Facebook Ads: Cost Efficiency Comparison 2025

Google Ads vs Facebook Ads: Cost Efficiency Comparison 2025

Explore the cost efficiency of Google Ads and Facebook Ads in 2025, comparing CPC, CPM, targeting options, and best use cases for

April 2, 2025
How to Reduce Google Ads Spend Without Sacrificing Results

How to Reduce Google Ads Spend Without Sacrificing Results

Learn effective strategies to reduce Google Ads costs without sacrificing results, including keyword management and audience targ

April 2, 2025
Is Click Fraud Affecting Your Google Ads Performance?

Is Click Fraud Affecting Your Google Ads Performance?

Click fraud undermines Google Ads performance, wasting budgets and distorting data. Learn how to recognize and combat this costly

April 2, 2025
February Digital Marketing Round-Up
Industry News

February Digital Marketing Round-Up

February may be the shortest month, but Google and Microsoft sure made the most of it.

Emillie Eidson
Emillie Eidson
March 17, 2025