Real-World Example of Automated URL Checks

When it comes to running a successful online ad campaign, every click matters—literally. A single misstep, like a broken URL, can lead to wasted ad spend, missed opportunities, and frustrated customers. That’s why proactive monitoring and reliable tools are essential. In today’s blog, we’ll share a real-world example of how an automated URL check saved our client from losing nearly $2,000 in a single day by catching a 404 error before it spiraled into a larger problem. Let’s dive in to see how the right SaaS tool and quick action made all the difference.

The Problem: 404 Error and Potiential Wasted Spend

One of our clients was running a high-performing ad campaign, driving an average of 329 clicks daily at a cost per click of $6.78. But a small, accidental mistake by a staff member could have resulted in a costly disaster. A minor change in the website caused a key URL to trigger a 404 error, rendering the destination page unavailable.

Without a functioning URL, every click to that ad would have sent potential customers to a dead page, wasting the client’s daily budget of $1,973. Eventually, Google would have flagged the ad due to the broken link, leading to further disruptions and lost revenue. If left unnoticed, the issue could have cost the client tens of thousands of dollars before being resolved.

The Solution: Automated URL Checks and Quick Action

Fortunately, our SaaS tool was equipped to handle this challenge. The platform performs daily automated checks of all destination URLs in the client’s ad campaigns, including ads, keywords, and sitelinks. When the 404 error was detected, the system immediately flagged the issue and notified our team.

Within hours, our team pinpointed the source of the problem and alerted the client. After identifying the recent change to the website, the client reversed the update, restoring the correct URL. Thanks to the automated checks and quick response, the 404 error was resolved long before Google could issue a disapproval for the ad.

The Outcome: Preventing Wasted Spend and Ensuring Ad Performance

The results were clear: the automated URL checks saved the client from wasting nearly $2,000 in daily ad spend. By catching the error early, we ensured that no clicks were sent to a broken page, protecting both the client’s budget and their reputation with potential customers. Even better, the issue was resolved before Google’s system could flag the ad, preventing further complications or disruptions to the campaign.

This real-world example underscores the importance of proactive monitoring in maintaining ad performance. A single broken link might seem like a small issue, but as this case shows, it can quickly snowball into a major expense. Automated tools are essential for catching and fixing these problems before they escalate.

Next Steps: Let Us Save You More Than You Pay Us

Are you confident your ad campaigns are running as efficiently as possible? Don’t let small mistakes turn into big losses. Contact our team today to learn how our automated tools and expert services can help you optimize your campaigns, prevent wasted spend, and maximize your ROI. With the right support, you can focus on growing your business while we handle the details. Let’s start the conversation—reach out now!