Emillie Eidson

Emillie grew up watching her father work from home, never quite knowing the full scope of what he did but always knowing he was present. That planted a seed: she wanted the same presence for her own family someday. Years later, that vision came full circle.

After earning a degree in Secondary Education: Biology from Tennessee Wesleyan University, Emillie joined the family business and discovered a passion for paid search and the power of data-driven marketing. Over the past decade, she's grown into a trusted strategist, known for helping businesses eliminate wasted ad spend and get smarter with their Google Ads investments.

Today, Emillie balances managing Eliminate Wasted Spend with raising her three children. She thrives on good coffee, quiet moments in nature, and spoiling her three cats. Her approach to work and life is grounded in clarity, efficiency, and a deep respect for what matters most.