Industry News
How Much Does Click Fraud Cost Advertisers Annually? (And How AI Is Making It Worse)
AI is accelerating fraud, but advertisers can reclaim a substantial portion of their budget.
December 2, 2025
Craig and I had the privilege of educating others through an automation layering masterclass with Fred Vallaeys.

Craig and I had the privilege of educating others through an automation layering masterclass with Fred Vallaeys. We discuss our use of automation in keyword query management, ad text optimization, and placement analysis. Another topic of discussion was emphasizing the importance of automation to streamline campaign management and ensuring high quality conversions.