PPC Tips
Why Are Your Google Ads Leads Getting Worse? 7 Common Causes (and How to Fix Them)
Google's automation is an extremely powerful tool. However, it has a major limitation: it doesn't understand your business.
July 8, 2026
Craig and I had the privilege of educating others through an automation layering masterclass with Fred Vallaeys.

Craig and I had the privilege of educating others through an automation layering masterclass with Fred Vallaeys. We discuss our use of automation in keyword query management, ad text optimization, and placement analysis. Another topic of discussion was emphasizing the importance of automation to streamline campaign management and ensuring high quality conversions.