Craig Belcher

Craig Belcher has been helping businesses grow online since 1997. He got his start building server-installed affiliate tracking software before SaaS was even a buzzword - software that later evolved into a platform used by businesses to pay affilates by click, lead or sale. After selling that company he took some time to observe what businesses really needed next - and the answer was clear: Google Ads.

For the past 18+ years, Craig has specialized in paid search, helping hundreds of companies eliminate wasted spend and refocus their ad budgets where they matter most. He's done it all - bootstrapped two businesses, worn every hat in a growing company, and turned hard-earned blue-collar work ethic into long-term digital marketing success.

Today, Craig lives in East Tennessee and co-leads Eliminate Wasted Spend alongside his wife and daughters. He recently brought his wife home full time to join the business, completing a vision he's been builidng towards for decades. He's a proud father of three grown girls, an outdoorsman at heart, and a firm believer that good strategy beats big spend every time.