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Experts in the pay-per-click industry, keeping up so you don't have to.

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Why Managing Google Ads Yourself Can Cost More Than Hiring a Provider in 2026
PPC Tips

Why Managing Google Ads Yourself Can Cost More Than Hiring a Provider in 2026

Compare DIY Google Ads tool costs, internal labor, and wasted ad spend with professional management in 2026.

Emillie Eidson
Emillie Eidson
September 30, 2026
EWS Chat With Fred Vallaeys From Optmyzr
PPC Tips

EWS Chat With Fred Vallaeys From Optmyzr

Craig and I had the privilege of educating others through an automation layering masterclass with Fred Vallaeys.

Emillie Eidson
Emillie Eidson
October 10, 2024
Eliminate Wasted Spend Saves 6K in Optmyzr Case Study
PPC Tips

Eliminate Wasted Spend Saves 6K in Optmyzr Case Study

Eliminate Wasted Spend saved $6000 on irrelevant placements caught proactively through automated reporting and optimizations.

Emillie Eidson
Emillie Eidson
October 10, 2024
A 2023 PPC Rescue Plan: How To Fix Your Wasted Ad Spend
PPC Tips

A 2023 PPC Rescue Plan: How To Fix Your Wasted Ad Spend

If your business is struggling to see results from your PPC campaigns, learning how to fix your wasted ad spend is a great start.

Emillie Eidson
Emillie Eidson
October 31, 2023