Resource Center

Features

Google Just Rebuilt Ads for AI — Here’s What Businesses Need to Know

AI is accelerating everything. But faster systems still need strategy, accountability, and human judgment.

Craig Belcher
Craig Belcher
May 22, 2026
Google Just Rebuilt Ads for AI — Here’s What Businesses Need to Know
PPC Tips

Why Are Your Google Ads Leads Getting Worse? 7 Common Causes (and How to Fix Them)

Why Are Your Google Ads Leads Getting Worse? 7 Common Causes (and How to Fix Them)

Google's automation is an extremely powerful tool. However, it has a major limitation: it doesn't understand your business.

Beth Belcher
Beth Belcher
July 8, 2026
PPC Tips

I managed $2.48 million in Google Ads this year. If you were starting a campaign in 2026, this is what I'd want you to know.

I managed $2.48 million in Google Ads this year. If you were starting a campaign in 2026, this is what I'd want you to know.

If you were starting a Google Ads campaign in Q1 2026, I’d want you to know this as someone who managed $2.48 million in 2025.

Emillie Eidson
Emillie Eidson
January 27, 2026
Features

What Are Some Early Warning Signs Of Click Fraud?

What Are Some Early Warning Signs Of Click Fraud?

Spotting these warning signs early can help prevent wasted ad spend and maintain the integrity of your campaigns.

Emillie Eidson
Emillie Eidson
January 27, 2026
Features

Can Manual Monitoring Be As Effective As Automated Tools?

Can Manual Monitoring Be As Effective As Automated Tools?

The strongest defense is the combination of advanced detection technology with ongoing human judgment.

Emillie Eidson
Emillie Eidson
December 16, 2025
Features

Is Click Fraud Protection Worth The Investment?

Is Click Fraud Protection Worth The Investment?

Click fraud is one of those marketing problems you don’t notice until it’s costing you money.

Emillie Eidson
Emillie Eidson
December 15, 2025
Features

What Tools Are Available To Prevent Click Fraud? (And What They Actually Cost)

What Tools Are Available To Prevent Click Fraud? (And What They Actually Cost)

Click fraud prevention tools are essential, but the biggest ROI comes from pairing them with expert PPC Management.

Emillie Eidson
Emillie Eidson
December 15, 2025
Features

How Does Real-Time Click Fraud Blocking Work?

How Does Real-Time Click Fraud Blocking Work?

Below is the full lifecycle of a fraudulent click — and how real-time protection systems catch it before it harms your campaigns.

Emillie Eidson
Emillie Eidson
December 15, 2025
PPC Tips

Are Certain Industries More Vulnerable To Click Fraud?

Are Certain Industries More Vulnerable To Click Fraud?

Click fraud risk varies by industry, but no business is immune.

Emillie Eidson
Emillie Eidson
December 15, 2025
Features

Can Competitors Waste My Budget on Fraudulent Clicks?

Can Competitors Waste My Budget on Fraudulent Clicks?

Google automatically filters some invalid clicks, but competitor click fraud still slips through.

Emillie Eidson
Emillie Eidson
December 15, 2025
PPC Tips

How Do Bots Contribute To Click Fraud?

How Do Bots Contribute To Click Fraud?

Bots are constantly evolving, so manual monitoring is not enough.

Emillie Eidson
Emillie Eidson
December 15, 2025
PPC Tips

What Are The Main Types Of Click Fraud?

What Are The Main Types Of Click Fraud?

Whether it's bots, competitors, or irrelevant placements, click fraud silently drains your ad performance.

Emillie Eidson
Emillie Eidson
December 15, 2025
PPC Tips

How Does Click Fraud Impact My Ad Budget?

How Does Click Fraud Impact My Ad Budget?

Click fraud not only wastes money but also creates false confidence in inaccurate data.

Emillie Eidson
Emillie Eidson
December 15, 2025
PPC Tips

What is Click Fraud in PPC Advertising?

What is Click Fraud in PPC Advertising?

If your ad spend continues to rise but your results don't, click fraud may be draining your budget.

Emillie Eidson
Emillie Eidson
November 11, 2025
PPC Tips

The Horror of "Helpful" Google Rep Suggestions

The Horror of "Helpful" Google Rep Suggestions

But here's the truth: Google reps aren't measured by how much money you make. They are measured by how many features you adopt.

Emillie Eidson
Emillie Eidson
November 11, 2025

7 Ways to Stop Click Fraud in Google Ads Campaigns

7 Ways to Stop Click Fraud in Google Ads Campaigns

Protect your Google Ads budget with effective strategies to combat click fraud and ensure your campaigns reach genuine users.

September 17, 2025
PPC Tips

Why Managing Google Ads Yourself Costs More Than Hiring Us

Why Managing Google Ads Yourself Costs More Than Hiring Us

Discover the hidden costs of DIY Google Ads in 2025 and how Eliminate Wasted Spend delivers better results for less.

Emillie Eidson
Emillie Eidson
December 15, 2025
Features

How to Use a Master Negative Keyword List to Eliminate Wasted Spend in Google Ads

How to Use a Master Negative Keyword List to Eliminate Wasted Spend in Google Ads

Stop paying for clicks that never had a chance to convert.

Emillie Eidson
Emillie Eidson
August 11, 2025
Features

Real-World Example of Automated URL Checks

Real-World Example of Automated URL Checks

The results were clear: the automated URL checks saved the client from wasting nearly $2,000 in daily ad spend.

Emillie Eidson
Emillie Eidson
July 17, 2025

Ultimate Guide to Google Ads Optimization for SMBs

Ultimate Guide to Google Ads Optimization for SMBs

Learn effective strategies for optimizing Google Ads to maximize ROI, reduce wasted spend, and effectively target audiences for S

September 17, 2025

8 Best Practices for Google Ads Budget Management

8 Best Practices for Google Ads Budget Management

Learn effective strategies for managing your Google Ads budget, optimizing for performance, and maximizing your advertising ROI.

September 17, 2025

Google Ads vs Facebook Ads: Cost Efficiency Comparison 2025

Google Ads vs Facebook Ads: Cost Efficiency Comparison 2025

Explore the cost efficiency of Google Ads and Facebook Ads in 2025, comparing CPC, CPM, targeting options, and best use cases for

November 11, 2025

Is Click Fraud Affecting Your Google Ads Performance?

Is Click Fraud Affecting Your Google Ads Performance?

Click fraud undermines Google Ads performance, wasting budgets and distorting data. Learn how to recognize and combat this costly

November 11, 2025
PPC Tips

EWS Chat With Fred Vallaeys From Optmyzr

EWS Chat With Fred Vallaeys From Optmyzr

Craig and I had the privilege of educating others through an automation layering masterclass with Fred Vallaeys.

Emillie Eidson
Emillie Eidson
October 10, 2024
PPC Tips

Eliminate Wasted Spend Saves 6K in Optmyzr Case Study

Eliminate Wasted Spend Saves 6K in Optmyzr Case Study

Eliminate Wasted Spend saved $6000 on irrelevant placements caught proactively through automated reporting and optimizations.

Emillie Eidson
Emillie Eidson
October 10, 2024
Features

Defending Your Ad Spend with Eliminate Wasted Spend

Defending Your Ad Spend with Eliminate Wasted Spend

Prevent click fraud and protect your ad spend with advanced detection rules.

Emillie Eidson
Emillie Eidson
October 7, 2024
PPC Tips

A 2023 PPC Rescue Plan: How To Fix Your Wasted Ad Spend

A 2023 PPC Rescue Plan: How To Fix Your Wasted Ad Spend

If your business is struggling to see results from your PPC campaigns, learning how to fix your wasted ad spend is a great start.

Emillie Eidson
Emillie Eidson
October 31, 2023
PPC Tips

This PPC Essential Isn't Going Away Anytime Soon.

This PPC Essential Isn't Going Away Anytime Soon.

Negative keywords play a critical role in refining targeting and improving campaign performance.

Emillie Eidson
Emillie Eidson
May 30, 2023
PPC Tips

Verification For Two New Assets

Verification For Two New Assets

The small amount of one-time work of getting verified will allow for better ad presentation in the long run.

Emillie Eidson
Emillie Eidson
May 30, 2023
PPC Tips

Do you have a leak in your ad campaigns? Go check these 5 common leaks now.

Do you have a leak in your ad campaigns? Go check these 5 common leaks now.

If you want to optimize your advertising efforts, it's crucial to identify/fix any leaks that might be impacting your campaigns.

Emillie Eidson
Emillie Eidson
May 25, 2023
PPC Tips

What Is Click Fraud & What Does It Look Like?

What Is Click Fraud & What Does It Look Like?

Click fraud is an issue for online advertisers, and it can have a significant impact on their marketing budget.

Emillie Eidson
Emillie Eidson
May 15, 2023
PPC Tips

How Do You Reduce Wasted Spend On A Mature Google Ads Campaign?

How Do You Reduce Wasted Spend On A Mature Google Ads Campaign?

Here are some tips on how to reduce wasted spend on a mature Google Ads campaign.

Emillie Eidson
Emillie Eidson
May 19, 2023
PPC Tips

What Is Wasted Spend (In Google Ads)?

What Is Wasted Spend (In Google Ads)?

In this blog post, we will explore what wasted Google Ads spend is and how you can avoid it.

Emillie Eidson
Emillie Eidson
May 19, 2023
PPC Tips

How Do I Reduce Wasted Google Ads Spend?

How Do I Reduce Wasted Google Ads Spend?

Google Ads is an extremely powerful tool for driving targeted traffic to your website, but it can also be a major source of waste

Emillie Eidson
Emillie Eidson
December 15, 2025
PPC Tips

Three Best Business Practices During A Pandemic

Three Best Business Practices During A Pandemic

These practices do not only pertain to paid search but contain overall helpful tips and ideas during this pandemic.

Craig Belcher
Craig Belcher
May 19, 2023
PPC Tips

5 Steps To Improve Google Ads Campaigns

5 Steps To Improve Google Ads Campaigns

Learn how to improve Google Ad Campaigns yourself. Not a DIY-er? We understand that’s why provide affordable management services.

Emillie Eidson
Emillie Eidson
May 19, 2023
PPC Tips

Max Clicks or Viewable Impressions?

Max Clicks or Viewable Impressions?

You have a limited budget but you want to target local news outlets such as online newspapers.

Craig Belcher
Craig Belcher
March 1, 2023

Latest posts

Experts in the industry, keeping up so you don't have to.

AllIndustry News
AllPPC Tips
AllFeatures
Why Are Your Google Ads Leads Getting Worse? 7 Common Causes (and How to Fix Them)
PPC Tips

Why Are Your Google Ads Leads Getting Worse? 7 Common Causes (and How to Fix Them)

Google's automation is an extremely powerful tool. However, it has a major limitation: it doesn't understand your business.

Beth Belcher
Beth Belcher
July 8, 2026
Google Just Rebuilt Ads for AI — Here’s What Businesses Need to Know
Industry News

Google Just Rebuilt Ads for AI — Here’s What Businesses Need to Know

AI is accelerating everything. But faster systems still need strategy, accountability, and human judgment.

Craig Belcher
Craig Belcher
May 22, 2026
I managed $2.48 million in Google Ads this year. If you were starting a campaign in 2026, this is what I'd want you to know.
PPC Tips

I managed $2.48 million in Google Ads this year. If you were starting a campaign in 2026, this is what I'd want you to know.

If you were starting a Google Ads campaign in Q1 2026, I’d want you to know this as someone who managed $2.48 million in 2025.

Emillie Eidson
Emillie Eidson
January 27, 2026
What Are Some Early Warning Signs Of Click Fraud?
Features

What Are Some Early Warning Signs Of Click Fraud?

Spotting these warning signs early can help prevent wasted ad spend and maintain the integrity of your campaigns.

Emillie Eidson
Emillie Eidson
January 27, 2026